Flores Waite PR

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Flores Waite PR

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Helping Mission-Driven Brands Tell Their Stories

Helping Mission-Driven Brands Tell Their StoriesHelping Mission-Driven Brands Tell Their StoriesHelping Mission-Driven Brands Tell Their Stories

Helping Mission-Driven Brands Tell Their Stories

Helping Mission-Driven Brands Tell Their StoriesHelping Mission-Driven Brands Tell Their StoriesHelping Mission-Driven Brands Tell Their Stories

Strategic Communications | Crisis Communications | Media Strategy

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Flores Waite PR

Whether you're launching a new initiative, navigating change, or simply ready to be better understood, I offer customized communications support—from brand development and messaging strategy to media outreach and thought leadership.

I partner with companies  to help them find their voice, shape their message, and amplify their impact. With more than two decades of experience leading communications at the intersection of arts, technology, and social change, I bring clarity, creativity, and strategy to every engagement.

About Vanessa

I'm a proud Angeleno, a mom, and someone who believes deeply in the power of a well-told story. I'm dedicated to helping brands find their voice and connect with the audiences that matter most. I’ve worked across the PR spectrum: from nonprofits and cultural institutions to tech startups and live events. And in every setting, the goal is the same—build trust, shape narratives, and drive meaningful impact.


My career in communications has been a thrill. I distributed the press release announcing Google’s acquisition of YouTube. I managed press for the legal team that took down Napster. I landed the New York Times Arts cover for an opera world premiere.  I've been to the Supreme Court to support my clients, and I've navigated my way through  MeToo crises and Occupy protests.


I’ve also had the joy of coaching Rose Queens, translating for celebrity chefs, and witnessing reunions between adoptees and birthparents—experiences that remind me how personal, emotional, and powerful communications can be.

I bring a blend of strategic thinking, hands-on know-how, and calm under pressure. Whether I’m leading a team or working independently, I help organizations navigate complexity, craft compelling stories, and make the most of every communications channel to meet their goals.

See My Work

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